Why Video Communications?

The most compelling reason is the fundamental human need for people to communicate face-to-face. Other types of collaboration – over the phone, on email or IM – can’t replicate what happens in a true face-to-face interaction as over 60% of communication is proven to be non-verbal.* People must combine face-to-face meetings with other communications tools to understand each other fully and keep projects and decisions moving forward.

The next time you meet on an audio conference call, think about what you may be missing. If you present an idea to a team or a manager at the other end of the line, are you sure that they agreed with your concept? Do you know if they are truly listening or might they be multi-tasking instead? Is it even possible that someone else is there but you don’t know it?

In today’s fast-paced, just-in-time decision-making environment there are occasions when meeting in person is not efficient or even possible, and yet the risk of not meeting face-to-face is too great.

Macro-Economic Drivers for Video Communications

Globally, regionally and locally distributed organizations

Over 91% of people no longer work at headquarters offices. Video connects people
miles apart as if they are in the same room.

Expensive, inconvenient travel

Air travel, road and rail are becoming more and more expensive and time consuming.
Video communications is an ideal alternative conferencing.

Competition

Many organisations that are using video communications to make better, timely decisions and track projects more closely are able to stay on top of their market

Environmental

Video communications provides an alternative to airline and car travel and can be part of an environmental carbon offset or reduction initiative.

Work-life balance

Without compromising on quality and communication, there is a benefit to increasing time at home and improving worker morale.

Innovation and connections

Education and healthcare organisations have long been creative users of video communications to extend access to subject matter experts. The ability to connect educators, students, researchers and the private sector in an interactive face-to-face encounter opens a wide range of possibilities.

Who is video communications for?

Video communications is for individuals, large, midsize and small organisations. It’s less about size and more about the need and requirement to communicate effectively. If people need to negotiate and present face-to-face, share presentations, share three-dimensional objects such as product packages or circuit boards, draw a concept on a white board and get feedback or just collaborate as a team on any project, there is a need and application for video communications.

Executives, managers, knowledge workers, professors, medical practitioners, researchers, students, public sector workers, technicians and many other people can benefit from the human aspects of video communications. The ROI (return on investment) for video communications is becoming a “back of the napkin” analysis as the cost of systems and bandwidth have come down rapidly. The hard cost savings and soft cost savings can add up rapidly with a higher usage due to a much improved overall experience. And video can be used in many different environments from the executive board room, regular conference room, office, desktop, classroom, the clinic and beyond.

Next steps

Our consultants can work with you to help discover what specific benefits video communication could bring to your organisation. For a call back to find out more or book a free demonstration please click here

About LifeSize Communications

LifeSize is a pioneer and world leader in HD video collaboration. Designed to make video conferencing truly universal, our full range of open standards systems offer enterprise-class and IT-friendly technologies that enable genuine human interaction over any distance. Founded in 2003 and acquired by Logitech in 2009, LifeSize is committed to leading collaborative innovation and continues to extend the highest quality video conferencing capabilities to anyone, anywhere, anytime.